You should already be using marketing automation tools with built-in Artificial Intelligence. See if there is a use for it that your users would find value in, and that would lead them closer to a conversion. Will AR enrich your customers’ experience? Don’t just add it as a gimmick, though. See if your app has a use case for AR.Īugmented Reality has outgrown its perception as “that fun thing you do with goggles.” Instead, AR is now much more concerned with influencing purchase decisions. Recommendations for Your B2B Mobile Appġ. The payoff, at the very least, is brand awareness within your target audience. It’s a win-win with the right partnership. Or you could create co-branded content that both you and the influencer promote. A product endorsement or guesting on a podcast/live broadcast is one way. Influencer marketing can be as simple or as complex as you want it to be. It’s not just a B2C thing anymore.īrands realize it’s easier to market their products to an influencer’s extensive network. Watch as more B2B brands and apps embrace the idea of influencer marketing and shoot for engagement via influencers’ individual platforms. By reducing the hoops in the transaction process, they increased conversion rates. The role model here continues to be Amazon, who perfected the art of 1-Click ordering years ago.
005Įxpect to see more mobile apps install quicker, more convenient ways to get users to check out and pay. By the end of 2018, it’s estimated to reach as high as 27%. In fact, mobile devices account for 19% of all US retail e-commerce sales. That can be your app, website, or in your physical store. 004Īnd mobile marketers should be able to convert users on the channels (or devices) they use. 70% of millennial consumers in the US prefer to shop in physical stores. 003 But many people still prefer brick-and-mortar stores. Online sales grow at almost 10% every year. Omnichannel marketing, is preparing for a customer to convert on any of your channels. Other B2B mobile marketing trends may fade, but omnichannel marketing continues to expand. Sending these segments personalized messages is easy work with triggered and scheduled campaigns. They do it based on demographics, psychographics, stage, and user behavior in your app. Marketing automation tools already slice and dice any user base into granular segments. Personalization is in every year’s mobile marketing trends precisely because it works. There’ll be much more of that in the coming years. You already get emails with your first name in the subject line. Learn how Amazon, Facebook, Netflix, Airbnb, and others send timely, personalized push messagesĭownload Ebook Now Increased Personalization via Marketing Automation
Sometimes it is a discounted price, other times, a specific dollar amount off, or free shipping.
Furthermore, AI is learning from user behavior, and matching them with a promotion. For example: automating the process of finding effective send times and send frequency. You will now see AI optimizing images and A/B testing variations of layouts and graphics.Ĭompanies are now using AI in the execution of campaigns. 001īrands are already using AI to choose the copy that best resonates with users. And of course, AR is in social media (Snapchat’s ever-famous lenses). AR is present in geolocation/map apps (“What are the good restaurants on this block?”). You’ll find it in apps for furniture (“What would my living room look like with that sofa?”). Look at how industries outside of fashion and retail use AR.
These days though, brands use it as an effective tool to motivate conversion. The Resurrection of Augmented RealityĮvery year we hear, “This is the year Augmented Reality (AR) takes the world by storm!” While AR might never regain the viral success of Pokemon Go in 2016, it is still growing. Pay attention to these six trends as they will play major roles in mobile marketing in the next two years. But which changes are passing fads and which are serious trends we must watch? 6 B2B Mobile Marketing Trendsī2B marketers face rapid changes in customer tastes and in marketing technology. Knowing these trends will be a benefit for your brand. Bookmark this list and take note of the recommendations under each group. Over the next two years, these 15 mobile marketing trends will affect mobile usage in the B2B, mobile gaming, and enterprise spaces. If we want our apps to take a slice out of those 3.1 hours, we need to understand the factors that will affect mobile usage. An average adult spends 3.1 hours a day consuming digital media on mobile (or about 69% of total media time). Remember that mobile is woven into the fabric of our daily lives. As mobile marketers, it’s crucial to track these developments when building engagement strategies. There are huge changes looming over the horizon for the mobile industry.